I have 8+ experience in digital marketing managing FMCG, Banking, Automotive, Hospitality, Fashion, and B2B companies.
My experience includes achieving brand awareness improvement, product launching, driving brand positioning and values, and revenue growth.
Meta Ads
Company:
prasmul-eli
Tools:
Meta Business Suite
Objective:
Brand Awareness & Revenue Growth
Collaborators:
sales, IT.
Description
I use Meta Ads as the main channel for driving brand awareness and lead generation. In prasmul-eli, we divide the target audience and strategy with following plan:
Consideration Strategy: aimed for audience who wants to learn more about our business and program by themselves. We direct them to our website which contains all information they required.
Conversion Strategy: aimed for audience who wants to ask our team directly. We direct them to our Customer Service number where sales team will contact them to follow-up their inquiry.
The KPI for this campaigns are leads. Those leads are given to our sales team, where they convert them into revenue.
I collaborate with sales team for program information and details, and IT team for technical and tracking requirements on our website.
This Meta Ads campaign results in >
Organic Social Media
Company:
prasmul-eli, Warnatasku, MicroAd Digital Agency, ThinkDigital Agency
Tools:
Instagram, Facebook, Linkedin, Youtube
Objective:
Brand Awareness
Collaborators:
sales, agency partner
Description
I use social media to increase brand awareness and product knowledge.
In prasmul-eli, I use Instagram, Facebook, and Linkedin to provide business-related contents to our followers, and also show information about our programs and schedule. We also use Youtube to promote our expert and programs.
In Warnatasku, I use Instagram and Facebook to provide product knowledge and strengthen our brand positioning. I also use them to promote upcoming events and exhibitions.
In MicroAd Digital Agency and ThinkDigital Agency, I manage client’s social media, such as Mie Sedaap Cup, Bank OCBC NISP, and GIIAS 2016.
Email Marketing
Company:
prasmul-eli, Warnatasku
Tools:
Mailchimp, Pardot, eMarsys
Objective:
Retargeting
Collaborators:
sales
Description
Email marketing is aimed for our existing database, with the objective to trigger repeat buying and loyalty.
In prasmul-eli, I send email blast to 10.000+ database for program promotion, event campaign, and article post. I also send segmented email blast for program participant to encourage them to enroll in more programs.
In Warnatasku, I build 3.000+ database from scratch, and utilize them by sending product promotion and event information.
Data Analysis
Company:
prasmul-eli, Warnatasku, OLX ID, OLX Mobbi
Tools:
Meta Business Suite, Google Analytics, Google Search Console, Google Tag Manager, Google Spreadsheet
Objective:
Analysis
Collaborators:
sales
Description
In every campaign I ran, I analyze and evaluate their performance based on data from various sources.
For example, I evaluate organic social media performance by calculating its engagement rate and interaction. I also analyze our email marketing campaign by its open and click rate.
Some campaigns like lead-generation requires feedback from sales team about their progress and status, I use Google Spreadsheet for communication.
This data analysis will be used for problem-solving or improvement for the future campaigns.
Article / Blog Writing
Company:
Sribu
Tools:
WordPress
Objective:
SEO
Collaborators:
–
Description
I was a freelance blog writer for Sribulancer as my client, where I and several other contributors wrote articles for their blog.
This blog is aimed for professional audiences and I wrote articles related with business and work.
You can check my articles for them through this link
https://www.sribu.com/id/blog/author/abhirama-tarisnadhil/
SEO
Company:
prasmul-eli
Tools:
Nightwatch, Google Analytics
Objective:
Awareness
Collaborators:
IT, agency
Description
I was supervising SEO campaigns for prasmul-eli, where we work with digital agency for technical audit and articles production.
I reviewed and approved keyword suggested by our agency partner based on Search Volume and relevancies with our program. Then track their performance with Nightwatch tools.
In addition to uploading articles in accordance to SEO guide, I collaborate with IT team for technical audit for web structure and contents, ensuring the website is able to be indexed by Google.
SEM
Company:
prasmul-eli
Tools:
Google Ads
Objective:
Awareness
Collaborators:
Agency
Description
As a part of our paid media campaign, SEM is used to drive traffic from Google.
I supervise marketing agency in implementing this campaign by reviewing keyword strategies (based on search volume and relevancies with business).
ABHIRAMA TARISNADHIL 